Umbra is a boutique hotel located in Capitol Hill in Seattle, WA. It is inspired by darker influences such as occult and heavy metal but with a softer approach. Umbra’s target audience is individuals who are 25-40 years old who want a unique experience while being in the heart of Seattle’s nightlife at a mid-to-upper price point.
Since the decor of the hotel is eclectic and has a lot of black, Umbra’s branding stayed playfully minimal and uses colors that felt gloomy but still stood out. This strategy created a cohesive system that kept the hotel guests’ experience at the forefront.
Umbra is a boutique hotel located in Capitol Hill in Seattle, WA. It is inspired by darker influences such as occult and heavy metal but with a softer approach. Umbra’s target audience is individuals who are 25-40 years old who want a unique experience while being in the heart of Seattle’s nightlife at a mid-to-upper price point.
Since the decor of the hotel is eclectic and has a lot of black, Umbra’s branding stayed playfully minimal and uses colors that felt gloomy but still stood out. This strategy created a cohesive system that kept the hotel guests’ experience at the forefront.
Umbra is a boutique hotel located in Capitol Hill in Seattle, WA. It is inspired by darker influences such as occult and heavy metal but with a softer approach. Umbra’s target audience is those who are 25-40 years old who want a unique experience while being in the heart of Seattle’s nightlife at a mid-to-upper price point.
Since the decor of the hotel is eclectic and has a lot of black, Umbra’s branding stayed playfully minimal and uses colors that felt gloomy but still stood out. This strategy created a cohesive system that kept the hotel guests’ experience at the forefront.
Umbra’s logo set utilizes many typefaces to represent the eclectic and edgy interior of the hotel. This also makes the logo responsive to best fit different placements.
From the moment a guest enters the hotel, they are guided by carefully thought out design choices. Umbra is all about a memorable, yet comforting stay that people will want to tell their friends about.
Umbra’s website needed to be as unique as they are. It keeps the users experience in mind for ease of use while breaking some of the standard rules for website layouts.
