Chroma is a craft brewing company based in San Diego, CA. Their target audience are the Gen Zers that are over 21. Tapping into the vibrant and wild styles that, that group is attracted to, Chroma is inspired by the many UFO sightings in San Diego.
The neon color palette and holographic tractor beams make Chroma stand out on the shelves. The simple and unique illustrations give a big personality to the brand and will cause people to take pictures to share on social media.
The typeface was selected to feel spacey and weird. The lockup of the crest is in the shape of a UFO.
Chroma is all about making a statement and standing out. Their labels were designed to turn heads with the neon, holographic, and illustrations. The merch is bright and bold to match the cans.
Umbra’s logo set utilizes many typefaces to represent the eclectic and edgy interior of the hotel. This also makes the logo responsive to best fit different placements.
