Lucy's Pet Salon is located in the small city of Boyne City, MI and named after the owner's beloved dog, Lucy. They needed branding and a website that felt upscale and professional while still maintaining the charm of a small town.
The owner wanted to incorporate an illustration of Lucy the dog into the branding. Using that sparingly made for more impact and allowed the logo to stay more streamlined. Keeping thoughtful touches throughout the designs balanced form with function.
The owner wanted a paw in the logo but wanted it to feel upscale. The script elevates the brand and ties into the small town feeling.
The store's sign needed to have "pet salon" be legible from the road. Making sure that was as big as the design allowed was important.
Umbra’s logo set utilizes many typefaces to represent the eclectic and edgy interior of the hotel. This also makes the logo responsive to best fit different placements.
