Connect is an annual social innovation conference to bring people together to network and tackle some of society's biggest challenges. The target audience for Connect is professionals between the ages of 35-50 who want to help make conditions better for everyone.
Since the target audience for this conference is so broad and the topics are so heavy, the pattern for the branding is fun and abstract. It helps differentiate groups while also bringing them together as one.
Connect's logo was inspired by the idea that when people come together, they can grow and improve conditions for people, animals, and the environment.
The program for Connect is fun and colorful while maintaining mindful typesetting for ease of reading and finding information.
Umbra’s logo set utilizes many typefaces to represent the eclectic and edgy interior of the hotel. This also makes the logo responsive to best fit different placements.
