Iron & Clay makes high end, natural, and artisan stoneware dinnerware. Their target audience is individuals between the ages of 35-50 who are upper-middle to upper class that are concerned about buying non-toxic products that are better options for the environments. Iron & Clay needed branding, packaging, and an e-commerce website.
It was important to identify Iron & Clay's identity in the field in order to become a top competitor. Creating a lux feeling brand and website helped evoke the quality of the natural stoneware.
Iron & Clay's logo was crafted with the intention of being stamped into the bottom of each stoneware piece. It evokes strength and timelessness with a nod to nature.
Iron & Clay's e-commerce website was designed to show off the quality of the products and to entice visitors to become customers.
Iron & Clay's email newsletter stands out and grabs attention amongst the noise.
